Dr. Steven Fleming is an Architectural thought leader, with multiple projects and books. In 2019, he combined his lifelong interests in fashion, swimming, and the modernist and arts and crafts movements, to forge an enterprise devoted to the elevation of swimwear.
No matter your age, his bespoke tailoring service will restore a sense of innocence lost. Relive simpler times, when beach trips weren't marred by body consciousness. Have your attention turned to the water, and the people there sharing your joy.
If you are in Byron Bay Australia, or would like to meet via video conference, you are invited to a free consultation and studio tour.
Carefully nurtured relations with an innovative French mill, have allowed Pride to be the exclusive supplier of stretch-woven fabric in this luxury niche.
The patterns and textures you will find here have not been applied, but are in complex weave patterns. This can only be done thanks to our mill's development of nylon/elastane composite fibres.
What this means for you, is support many times greater than you have felt from a swimsuit, or any kind of shapewear, before.
Elastane is cacooned, thus protected. Weaves breathe, so dry faster. Woven-in colours and textures invite admiration and awe.
“Sustainable” and “Ethical” have become throwaway words. You want to know that your clothing has been "small batch produced", "made-to-order" or "personally tailored", by people with the same conditions as yours.
That is what you pay for with Pride, PLUS better fabric and sewing, MINUS mark-ups and advertising.
Perennial colours, heavy rubber and thread, seamless front panels, bust darts and support from twin layered Italian "Vita", are hallmarks of Pride's "slow fashion" selections.
Considerable effort went into developing a bikini that would stand up to Australian women’s penchant for bodysurfing.
You will be held in place by heavy-guage rubberised seams, adjustable bands, extra stitching and Pride's own durable hardware. Your ease of changing, bust shaping, all-day comfort, even your love of cycling, have been considered in these designs.
Don't buy another bikini that will just sink to the bottom of drawers. Invest in one that floats to the top!
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