Disentangling the claims of "sustainable" and "ethical" swim brands.
Have you been tempted by a small, local, "ethical" swim brand, one claiming their workers in Bali are well paid, or that their fabric is waste from the ocean? See how easy is it is to start such a brand, and how, as an indy brand owner, you couldn't possibly know if your products were ethically made. As the owner of such a brand, you could in fact become the least ethical dumper of all!