Full Coverage Swimsuit in Various Colours.
Orders Resume on Monday
I asked The Swimsuit, "Swimsuit, how would you like to be made?"
"Cut me to cover my wearer's bottom," she requested.
"Okay. That's boring, but fine."
"And put me high on her chest," she said, "with thick rubber and straps so I don't come down in the water."
"The best available rubber and fabric. I would like the chance to grow old!"
"You deserve it," I told her and was planning to go when she added one thing:
"Give me the option of the same fabric as lining."
"Why? That's expensive!" I said.
"It's for shape control, strength of colour, and that certain indefinable something."
It was only after this conversation that I thought about The Swimsuit in metaphysical terms. It is a timeless idea, like The Circle, or Justice. The role of the geometer, law maker and artist is to make each manifest, without recourse to earlier efforts.
- The cut achieves a slight amount of leg elongation but is otherwise modest across the buttocks and neckline. The crotch width is generous in consideration of cycling and cartwheels.
- Side darts have been added to allow for the bust and to provide a slight lift.
- To ensure the seams remain hidden, the lining to the front panel has been secured to the rubber across the full width of the neckline and through the leg seams to the crotch.
- A fraction more tension has been put in the rubber crossing the buttocks than is normal with swimsuits sold off the rack. Our swimsuits are designed to look good on your body, not a clothes hanger.
- For fabric we use Vita from Carvico in Milan. It is 78% Recycled Nylon, a.k.a. "Econyl" and 22% Xtra Life Lycra. (See technical data from the Australian importer). (Note: One colour, Neon Pink, is 78% Polyester, not Nylon, for colour fastness.)
- All threads are UV and chlorine resistant polyester. Depending on the colour, they are from one of the following makers: American and Efird (A&E), Coats in the UK, or Perfect Thread Co. in the USA.
- For elasticity and endurance, 0.63mm thick treated latex has been used in the following widths: 6mm across the front leg seams; 8mm across the neck, and buttocks and through the adjustable spaghetti straps, and; 12mm across the back seam.
- All hardware is moulded exclusively for Pride using alloys not effected by salt water or by chlorine. Electrostatic rack plating contains no heavy metals, for example cadmium, chromium, copper, mercury, nickel or lead.
- Each piece individually cut and sewn in Newcastle East in Australia.
- Design and prototyping by Steven Fleming
- Pattern making and grading by Karissa Shrubb in Newcastle.
- Studio photography by Edward Cross in Newcastle
- Location photography by Steven Fleming
- The size-6 bathing costumes in our photos are modelled by our straight haired blonde model Lili Kahmali (bust 75cm, waist 58cm, lower hip 89cm, cup size A) and our curly haired blonde model, Scarlet Avery (bust 84cm, waist 64cm, lower hip 82cm, cup size A).
Many brands add cup lining to their swimsuits for modesty's sake. Usually this is because they are matching cheap fabric to cheap overseas labour. We don't use cheap fabric—fabric that clings to the body like a garbage bag when it is wet. We use premium 190gsm Italian fabric, and not just for the outside, but for the lining as well. The following photo shows how our most transparent colour, white, appears when it is wet.
I walked away from my encounter with The Swimsuit Itself, wondering how a rational entity—A Platonic Form—could refer to an "indefinable something" as part of her argument to me. Surely it was her job, not mine, to articulate the basis of her own essence?
The questions raised in my mind occasioned a period of empirical study. I made single lined swimsuits, ones with thin lining, and swimsuits with equal weight linings but in colours I could purchase in bulk. All would have cut my cost of production.
In the end I concluded that cost-saving with swimsuits is like sculpting from wood, when I would rather be sculpting from marble.
— Steven Fleming, 2019, on the occasion of the PRIDE brand launch.