Are you a humanist, and because of that, an environmentalist too? If so we invite you to engage with our ethical and sustainable mission. Following are the principles that restrict what we do. If you see room for improvement from a humanist/environmentalist standpoint, join us in being part of the solution. Tell us how we can improve in an email!
1. QUALITY LASTS
Fast fashion trends, cheap fabric, thin rubber and standardised sizing, have turned the swimsuit into a disposal item. Yet if properly made, and cut to fit wearers' own bodies, swimsuits can age with us. They can be treasured! All a quality swimsuit should lose is two or three percent of its original lustre. It should not lose its shape, elasticity or the integrity of its hardware. At Pride we make swimwear to the highest possible standard, knowing that if all clothing brands did the same, clothing would be kept and the world's textiles production would lessen.
2. THERE IS NO NEED FOR WASTE
The fashion industry makes garments in advance of customer orders. What isn't sold, is shredded then added to landfill—4% of the world’s landfill is textiles no person has worn.
Pride uses a made-to-order model of production. In most cases, a particular customer has ordered and paid for a garment, before the fabric for that garment is cut. Small pieces like bikini triangles are made from the offcuts, while skerricks are used to make swatches. Factory seconds, design prototypes and returned items are sold for a discount at by-invitation events.
The only garments we make in advance of customer orders, are our perennial staples, not subject to change and that we know will sell out. We do not wholesale to clothing stores in any way that gives them authority to burn or shred stock.
3. WORKERS NEED PROTECTION
When a brand sends production offshore, it relinquishes oversight of workers' conditions. Factory fires, chained children, concentration camps... any of us who have sought cheap foreign-made clothing, must bear some responsibility for these crimes.
At Pride we do all our own cutting, sewing and packing, right here in Australia, one of the safest labour regimes on the planet. While our quality requirements have forced us to look overseas for fabric, hardware and rubber, we can at least say we looked for ourselves.
In the event that an abhorrent act should be learned of in any of our supply chains, we pledge to cut off that source, regardless of the impact to our costs or our ability to produce swimwear.
4. MANUFACTURING CAN BE DONE HERE
We don't believe claims about sweatshops helping Bangladeshis or rural Chinese. The modern-day colonialists making these claims, have every reason to lie. We believe in Australia regaining self-sufficiency as a manufacturing nation, with both advanced and rudimentary production capacity, and social enrichment that would result. Right now, you can help us toward our ideal by steering us toward Australian manufacturers of metal hardware and Lycra, or letting us help you become such a producer yourself.
5. FOSTER HEALTH AND FITNESS
Pride helps its employees and neighbours stay fit. That means not spoiling walking and cycling with avoidable car or truck movements. As much as we can, we use bicycle logistics and transport instead.
We don't burden machinists with minimum quotas and we make beach and pool fitness a part of each work day. To help protect employees’ and neighbours’ interests as active commuters, Pride's owner, Dr. Steven Fleming, serves as a member of Newcastle’s Liveable Cities Advisory Committee. We're based on a beautiful peninsular, with no traffic noise, and are doing all we can to keep it that way!
6. REDUCE AIR POSTAGE
Pride's long term plan for reducing airmail is to establish small manufacturing facilities in all of our markets, as they emerge. If you love what we do and are skilled and equipped to make impeccable swimwear, reach out through our contact page; you might want to head an international franchise.