Can you custom make a swimsuit, to my design? 

No, but we can mix and match our own leg and necklines, using any of our available fabric.  

Can I buy from outside of Australia?

Yes, and most items ship free! (See our shipping policy) Just be aware, that if you are buying from outside of Australia, we may need to make your swimsuit without the word "Pride". In that case, we will substitute our registered swimmer logo, or the letter P in some cases. We will confirm all details before capturing your payment and processing your order. 

Would you alter a swimsuit I bought elsewhere? 

No (and stop buying things that don't fit you on Depop!)

Is the men’s one piece for gay men? 

We actually do get asked this question a lot, so here is the answer: our customers’ sex-lives are none of our business :) 

Can I buy a swimsuit, just for trying for size, and return it if I don’t like it? 

Yes! Our refund policy has been specifically designed, for you to do that!  

Why the name Pride? 

The name refers to people who take pride in themselves, and due to that fact, often ride bikes for their transport. If you’re disciplined, high achieving, and a little solitary as a result, we were thinking of you when we chose it.

Is your fabric chlorine proof? 

If a swimsuit is going to look smart and support you (rather than looking like a wet garbage bag, flapping around), it needs elastane (aka "spandex" or “Lycra”). These are tiny, clear fibers, that, unfortunately, are easily damaged.  

In Pride’s Luxe range, this is addressed with a type of fabric (stretch-woven) that very few swim brands can offer, due to the cost. Each elastane fiber first has to have nylon spun around it, for abrasion protection, before the new composite fiber is woven (not knitted) into the fabric.  

For our regular, “Swim” range, we use an Italian made Lycra famed for its endurance, compared to other stretch fabric.  

With your diligent rinsing, and our fabric choices, we will preserve that elastane as long as we possibly can! But just remember that each contact with chlorine, and to a lesser extent, sweat, sunscreen and salt water, is exacting a toll. The alternative, is to look for a swimsuit with no elastane/spandex/Lycra mentioned on the care label... or a garbage bag if you prefer.

How does a background in architecture, make Pride different from other swim brands? 

All the idiomatic traits of a Pride swimsuit, have parallels in the work of avant-garde Modernists, like Le Corbusier and Mies van der Rohe. These include: the concealment of rubber and stitching within seams ("God is in the details", as Mies would say); subtly geometrical cuts; a distain for what Robin Boyd called "featurism" (gimmicks to mask unruly design); a shunning of applied decoration (our patterns and colours are woven in, not printed on); and a structural engineering approach to soft-tissue support.  

When are your sales? 

Unlike ready-to-wear brands, we are rarely, if ever, left with stock we are eager to clear. If it happens at all, you will find pieces here. 

Why doesn't Pride offer buy-now-pay-later?

Buy-now-pay-later schemes may appear free, but there is a hidden cost to consumers. It is not the interest charged to buyers for failing to pay in two months; most buyers make repayments on time.

It is the (on average) 6% fee, that providers charge sellers. When sellers see 6% of their revenues disappearing, they add 6% to their prices. That's 6% extra, that you pay, to sellers who offer fortnightly installments. 

There ain't no such thing as a free lunch.

How should I care for my swimsuit? 

As per the care label, rinse thoroughly straight after each use, and dry in the shade. It's as simple as that!

Clumps of sunscreen can degrade rubber and mark fabric, so should be rinsed off straight away.

For unsightly spot stains, try gently agitating dishwashing liquid into the stain, using the edge of a tea-spoon, then thoroughly rinsing, to remove soap residue before drying.  

Cold/gentle machine washing won't destroy your swimsuit, but it can accelerate colour fading and the dulling of whites.

Can you cater for plus sizes or children’s sizes? 

Generally, our patterns cover Australian sizes 6 to 14.  

One exception is our “Dolly” style (V-neck and boy leg) that is available in size 16.

Another is our regular bottom maillot, that is available in size 4 (or girl’s size 16).

Bust allowances are suitable for cup-size A to D, unless the individual product description says otherwise.