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Through our design and prototyping we have found that stretch woven fabric, a technology first developed to stop elite swimmers' muscles vibrating, provides superior bust and tummy support when used in a swimsuit tailored for beauty. The shape control isn't marketing hype. It's so good, FINA restrict the use of stretch woven fabric, to give poor swimming nations a chance. Very real too, are the rapid drying, water shedding and abrasion resistance qualities of these composite fibers, in which elastane is encased within nylon. Neither is the complexity of textures and woven-in colours just marketing spin: these things simply cannot be achieved with knitted fabric.