All design, all sewing, all photography, by me, Steven Fleming, toward a particular vision of beauty. From my use of stretch-woven fabric, milled for me in France, to a sensibility rooted in architecture (I was a widely published architectural theorist before shifting to fashion), I am building a swim brand worthy of the nation where Modern swim culture was born.
Body sculpting swimwear has a new technical fabric. Developed to keep elite swimmers' muscles from vibrating, it is woven, not knitted. It will change your expectations of luxury swimwear.
The SHAPE CONTROL provided by stretch-woven fabric is more than just marketing hype. It is so real FINA restricts its use in the Olympics.
Very real too, are the RAPID DRYING, WATER SHEDDING and ABRASION RESISTANCE properties of this fabric's composite fibres, in which elastane is encased within nylon.
Neither is the complexity of TEXTURES and woven-in COLOURS just marketing spin: none of this can be done with conventional, knitted, swim fabric.
All the quality features of the SWIM range carry over, like seamless front panels, structural lining, bust darts and in-house manufacturing. The difference with LUXE is the fabric: stretch-woven and (until recently) available only to elite swimmers.
Self-lining. Thick rubber. Seamless front panels. Bust darts. Econyl Lycra milled in Milan. Pride SWIM is made in Australia, for Australia, the nation that lives in its swimwear.