PRIDE Your best ever swimsuit made in Australia for you.

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Australian made modernist swimsuit

An architect's vision

Slow fashion is not new. It is what architects have always pursued. Learn more about our unique ethos and how it echoes your values.

World's best bikini top, Italian fabric, Australian made pRIDE

self-lined darted seamless Australian bikini by pRIDE

Swimming Bralette

Chlorine resistant long lasting Australian swimsuit

The ultimate self-line durable swimsuit by pRIDE swim

Self-Lined Swimsuit

self lined modest high waisted briefs pRIDE, Newcastle

High Waist Swim Pant

Australian made premium bikini

Bind Waist Swim Pant

Bind Waist Swim Pant

Non-transparent white swimsuit by pRIDE

Self-lined premium Italian fabric one-piece swimsuit

Seconde Peau Swimsuit

Timelessness and Ephemera

The Attraction of Rationalist Architecture to Fashion Brands

DISENTANGLING THE CLAIMS OF "SUSTAINABLE" AND "ETHICAL" SWIM BRANDS

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BEHIND THE SCENES AT OUR PHOTOSHOOT WITH AUSTRALIAN SWIMWEAR MODEL LILI KAHMALI

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WHY ROBOTS WILL MAKE SHIRTS AND DRESSES, NOT SWIMWEAR

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