Pride is a family owned and operated business, designing and manufacturing premium swimwear entirely on our own premises in Newcastle East. Our slow fashion ethos means we will make anything you see here, especially for you. From our use of stretch-woven dobbys, milled exclusively for us in France, to a sensibility rooted in architecture (founder Dr. Steven Fleming was an internationally acclaimed architectural theorist and author before studying fashion), Pride defies comparison with other swim brands, pursuing quality, function and an art-based approach.