Founded by author and futurist, Dr. Steven Fleming, Pride is carving a place for Australia in the slow fashion revolution, by applying the made-to-order and made-just-in-time models to superior quality swimwear. Whatever they may claim, swim brands manufacturing offshore can’t oversee workers’ conditions, while the ready-to-wear model turns all of them, at some time, into holders of stock they must shred. We invite you to work with us to stop this. Make your next swimsuit one that has been specially manufactured for you. 

Impeccably sewn in Newcastle East

Patterns developed from classic French blocks.

Italian fabric made from recycled waste plastic.

Self-lining for stronger colour and better figure control.

Not designed for this season but to grow old with.

Swimwear in which to take Pride.

In Australia, no other in-house producer of their own swimwear is skilled and equipped to produce the quality we do (for example with darts, binding and metered rubber), while at the same time upholding the highest standards with self-lining, bagged-out seams and rubber stitched to the lining. Our investment is not in advertising, but machinery, skills and skilled services from Australia's most experienced designers, machinists and mechanics. Our aim is to be the leading slow fashion swim brand in the world's leading nation for swimming.