Swimwear, as we know it, is an Australian invention. For Pride, it is a matter of national pride, that Australia remain at the forefront of quality swimwear production. Let brands that send their production offshore lead the race to the bottom. Our's is a race to the top, with quality pieces bearing every last hallmark of luxury swimwear, in sewing, materials and detailed design.

After prototyping and offering each new creation for sale, we don't race to manufacture in bulk. We wait for customers to place orders, then cut and sew swimsuits one at a time. For us this means design can be an artistic expression, without second-guessing mass-market trends. For the environment, our method means no dumping of stock, as off-the-rack brands have to do. For you, our approach means having every last one of our styles to choose from. Everything, but everything, is in stock! 

Tailor-made in Newcastle East in Australia.

Patterns developed with Australia's most seasoned designers.

Italian Lycra made from recycled waste plastic.

Full-weight lining secured to 0.63mm rubber in seams.

Premium alloy hardware, exclusive to Pride.