Swimwear, as we know it, is an Australian invention. For Pride, it is a matter of national pride, that Australia remain at the forefront of quality swimwear production. Let brands that send their production offshore lead the race to the bottom. Ours is a race to the top, with quality pieces bearing every hallmark of a luxury swimsuit, in sewing, detailing and materials chosen.

After prototyping and offering each new creation for sale, we don't manufacture in bulk. We wait for your order, then cut and sew your new swimsuit, especially for you. For us this means design can be an artistic expression, without second-guessing mass-market trends. For the environment, this method means no secret shredding of surplus stock, as off-the-rack brands have to do. The advantage to you, is that everything you see on this website, can be made for you in your size. Assuming you're happy to wait a few days for the sewing, you will find everything—everything—here is in stock!