Our vertically integrated, all Australian operation, marries a full array of machinery to one-off tailor-making and an uncommon depth of design expertise. 

Let us show you what swimwear can be.

Tailor-made in Newcastle East in Australia.

Patterns developed with Australia's most seasoned designers.

Italian Lycra made from recycled waste plastic.

Full-weight lining secured to 0.63mm rubber in seams.

Premium alloy hardware, exclusive to Pride.

Design Excellence pays no mind to seasonal trends. It calls for fabric, rubber and hardware that neither chlorine or salt water can harm. The precise sewing needed is not a task for an underpaid worker, but someone of equal standing to buyers of conscience, buying clothing to last.

Thank you for choosing slow fashion.