No nation knows swimwear like the nation that invented the type, and, in that nation, no manufacturer is so committed to quality as Pride. Our vertically integrated, small-scale operation, marries a full array of machinery to hand crafting and skill. If you have been searching for the ultimate swimsuit—a swimsuit that will not tire, and that you will not tire of—you have found a family-owned-and-operated business ideally placed to serve you. Most purchases start with an inquiry, regarding a specific concern, advance by way of an honest reply and end with a person loving life by the water as never before.

Impeccably sewn in Newcastle East

Patterns developed from classic French blocks.

Italian fabric made from recycled waste plastic.

Self-lining for stronger colour and unbeatable figure control.

Not designed for this season but to grow old with.

Swimwear in which to take Pride.

Pride in our nation.

Pride in our choices.

Pride in our stewardship. 

Pride in our diversity.

Pride in our fitness and health.