A crowded beach is no place to learn that the factory in Asia where your swimsuit was made, has used inferior fabric, thin rubber or hardware prone to corrosion. Sadly, it's what they're all doing, even the so-called "Australian" brands.

Against the tide of off-shoring and fast-fashion trends, Pride is making swimwear in-house. We don't waste our money (your money) on marketing or stockpiles of foreign made stock. Our investment is in our machinery, premium Italian fabric, sewing skills, signature hardware and design using expert technicians. We boast one of Australia's last remaining, fully equipped, swimwear factories serving no other brand but our own. Our goal is complete oversight of every last stitch, clasp and piece of rubber going into our work.

If all you want is a swimsuit for your next vacation, we're probably not worth the investment. We work for people who live by the water and make it a part of each day.